The Trans Canada Trail is the world's longest network of recreational trails. It began construction in 1992. When fully connected, the Trail will stretch 24,000 kilometres from the Atlantic to the Pacific to the Arctic ocean.

The Trans Canada Trail is the world's longest network of recreational trails. It began construction in 1992. When fully connected, the Trail will stretch 24,000 kilometres from the Atlantic to the Pacific to the Arctic ocean.

How to sign 24,000 km of trail?

The Trans Canada Trail (TCT) presented us with a unique challenge: how do you sign the longest trail in the world? What if that trail is not a single entity, but owned and managed by hundreds of stakeholders, including private owners, volunteers, and municipal, provincial and federal governments and agencies? 

Inspired by other long-distance trails, such as the Camino de Santiago (Spain) and the Appalachian Trail (USA), we advised the TCT to make better use of the biggest marketing asset it has—the trail itself—to inspire people. Signs should make trail users feel like they are travelling on the longest trail in the world, no matter where they are: urban, suburban, rural, or way out in the vast Canadian wilderness. 

Our signage strategy was adopted as TCT policy in 2015.


STATUS

2014–15 (strategy)

TYPE

strategy, branding, wayfinding, graphic design

    CLIENT

    Trans Canada Trail

    www.tctrail.ca/

     

    LOCATION

    Canada, Coast to Coast to Coast

    Details

    24,000 km trail

     


    The Form:Media team were a pleasure to work with, and remained responsive and flexible throughout the process. We are very pleased with the results of this collaboration, and have engaged Form:Media to continue with the next phase of this project.
    — Lori Spence, Vice-President, COO, Trans Canada Trail
     

    credit

    Photo: [banner] courtesy of Trans Canada Trail.


    RELATEd projects

    Strategic planning

    Master plan

      Wayfinding and signage