Red Bay is a fishing village and former site of several Basque whaling stations on the southern coast of Labrador in the Province of Newfoundland and Labrador, Canada. Between 1530 and the early 17th century, Red Bay was a major Basque whaling area. The station was used for some 70 years, before the local whale population was depleted.

Red Bay is a fishing village and former site of several Basque whaling stations on the southern coast of Labrador in the Province of Newfoundland and Labrador, Canada. Between 1530 and the early 17th century, Red Bay was a major Basque whaling area. The station was used for some 70 years, before the local whale population was depleted.

Aligning promise to experience

Red Bay is a modern fishing village, but with a surprising history: it was the site of a vast 16th century industrial Basque whaling operation, largely unknown until the 1970s.

After producing Red Bay's visitor experience manual (with partner Susan MacLeod), Form:Media was asked to build a brand for Red Bay that would work in harmony with associated brands such as Newfoundland and Labrador, Destination Labrador, Parks Canada, and UNESCO.

Our place branding addresses the lack of visible heritage with a subtle piece of signature architecture—the “monument”—which encourages today’s visitors to contemplate 16th century whaling lookouts. All brand elements (logo, signage, graphics, and colours) are based on the monument's form.


STATUS

2013–14 (visitor experience master plan)
2015–16 (brand and wayfinding)

TYPE

Brand, architecture, wayfinding, landscape architecture

    CLIENT

    Red Bay Basque Whaling Station World UNESCO Heritage Site

     

    LOCATION

    Red Bay, Labrador

    POPULATION

    227 (2006)

     


    credits

    Photos:



    RELATEd projects

    Place brand

    Wayfinding—community