A lot with a little
Port Hawkesbury, Nova Scotia is home to a wonderful network of nature trails, which offer a year-round experience for walkers, hikers, and cross-country skiers.
The Form:Media team had the pleasure of designing a series of information and orientation signs along the 10-kilometre trail system. There are seven trails in total, each of which now has an entrance sign summarizing the trail’s distance and estimated walking time, and rules and regulations. A series of smaller signs gently update the trail user on their location and remaining distance as they weave through the natural environment.
Working with a limited budget—just over $7,500 (CDN) for the fabrication of 45 signs—the team designed and coordinated the production and delivery of every panel. Posts were acquired by the community and the system was installed by trail volunteers.
As an added incentive, the design team developed a rack card that neatly reviews the entire trail system and its many uses to outdoor enthusiasts.
strategy, branding, wayfinding, graphic design
Town of Port Hawkesbury
Port Hawkesbury, Nova Scotia
10-kilometre trail system
Photos (all photos this page): © Photos: Scotty Sherin.