Digital technology opens new doors for creating interpretive experiences— but how can we avoid just replicating printed materials on glowing screens? With unlimited space for content, how do you resist the temptation to pile every screen high with text and images? With a smartphone in every museum visitor’s pocket, how do we get them to pay attention to another screen?
Web sites, apps, touchscreens are all just ways to tell stories. Artifacts and printed graphics will always be a part of the experiences we create, but we are looking to the next generation of digital experiences—digital layers augmenting places and things, starting the experience before the visitor arrives and continuing after they leave. We’re only starting to see the possibilities of blending the real and digital worlds. The last twenty years have seen a slow evolution of digital storytelling—the next few years are going to be a revolution.