The signs are all there

Design firm earns top honours for Lunenburg campaign
Southshore Breaker

The historic town of Lunenburg and a local design firm teamed up to earn top honours at a major National design Competition. 

Last year, the Lunenburg Board of Trade engaged Dartmouth-based design firm, Form:Media to create a wayfinding signage system. The system would be featured at key points in the town's historic district and help tourists find all the wonderful sites and attractions.

The challenge with this project was finding a solution that respected the look and feel of a 250-year old town. Lunenburg is a living rime capsule, full of history and heritage buildings dating back to Nova Scotia's earliest days.

The design of the new wayfinding system can best be described as contemporary—and very discreet. We created a system of close to 30 wayfinding signs, with each one quietly blending into the community. When tourists need them, they’ll find them, conveniently located at key corners and intersections of the town. It’s a simple yet winning solution.
— John deWolf, Form:Media vice-president

Judges agreed at the 2015 Canadian Regional Design Awards. Form:Media's solution was awarded the "Best Of" category—which is no small honour. The Canadian Regional Design Awards showcases the most comprehensive collection of work from Canada's professional creative communities ever assembled.

John deWolf was on hand for the announcement in Toronto last month. "Design awards are an outstanding way to recognize clients for investing in design. We are excited to work with the town of Lunenburg—and appreciate their investment in a local and creative design solution."

Form:Media wasn't away from the podium long, earning additional design awards for two other community-based clients: A signage system for a network of nature trails in Port Hawkesbury; and a new visual identity for a community centre in the town of Nain, in Newfoundland & Labrador.