The design team took special pride and satisfaction in this project, knowing they were contributing to the enhancement of a world-renowned heritage site. They purposefully choose typefaces that are suggestive of eras past, and a colour palette that would not detract from the town’s brightly coloured houses. The sign’s slender vertical form fits the very narrow pedestrian corridor, often bustling with visitors in the summer season. Located at key corners and junctions throughout the town, the signs share historical information and directions to buildings of interest and the area’s main attractions.
The signage system promotes walking from the downtown core through to less explored residential areas
These 6” aluminum posts, painted in two tones of grey, include cardinal directions and text establishing the significance of the UNESCO World Heritage Site.
Maps encouraging North-South circulation
Each side includes: a silk-screened image or text; street name; town and zone map; UNESCO information; and noted buildings of significance in the immediate vicinity.
Given the congested nature of the built environment—with houses fronting the sidewalk along with street furniture—the signage footprint needed to be compact.
Map kiosks sited in open areas give an overview of the town and communicate events and amenities. Printed maps use similar artwork.
A multi-lingual welcome
The reverse side of the map kiosks use photography to establish how little the town has changed and includes welcoming messages and text
Respect of site
Like the pedestrian directional signage, the map kiosks are prominent when required and inconspicuous when not.
Signage supports commerce
We worked closely with their Board of Trade to ensure all products shared the same objective — to encourage lengthier stays within the town. Maps, available throughout the region, have attractions on one-side, and a commercial operations on the other. Directional signage encourages exploration of the town.
Customized maps show important stops within a few minutes' walk, while interpretive text introduces visitors to the Lunenburg story, building on the UNESCO World Heritage Site's strong historic brand.
From car to foot
The second phase introduced signs to help people in cars find their way into town, to parking spots, and once out of their cars, to the town’s many commercial, cultural and heritage destinations.