Situated in the southern Minas Basin of Nova Scotia, the Grand Pré marshland and archaeological sites constitute a cultural landscape bearing testimony to the development of agricultural farmland using dykes and the aboiteau wooden sluice system, started by the Acadians in the 17th century and further developed and maintained by the Planters and present-day inhabitants.

Situated in the southern Minas Basin of Nova Scotia, the Grand Pré marshland and archaeological sites constitute a cultural landscape bearing testimony to the development of agricultural farmland using dykes and the aboiteau wooden sluice system, started by the Acadians in the 17th century and further developed and maintained by the Planters and present-day inhabitants.

Balancing stakeholders' needs

In early 2014, Form:Media was contracted by the Landscape of Grand Pré Society, the Municipality of Kings, and the Nova Scotia Tourism Agency to develop a visual identity and wayfinding signage program for the Landscape of Grand Pré, a UNESCO World Heritage Site. The identity now unifies Grand Pré promotional materials, and adorns signs throughout the 1,300 ha site.

Through a phased implementation strategy, this initiative creates an intuitive visual experience within the Landscape of Grand Pré area, capturing the attention of residents and visitors, and highlighting local points of interest.


STATUS

2014 (brand and wayfinding)
2015 (installation)

TYPE

Place brand, wayfinding, interpretive planning and design

    client

    Landscape of Grand Pré, Canada

    www.landscapeofgrandpre.ca

     

    location

    Landscape of Grand Pré, Grand Pré, Nova Scotia

    Scale

    Over 1,300 ha

     


    CREDIT

    Photos (from top): [banner] Tourism Nova Scotia © Jamie Robertson; [installation] John deWolf © Form-Media.