Balancing stakeholders' needs
In early 2014, Form:Media was contracted by the Landscape of Grand Pré Society, the Municipality of Kings, and the Nova Scotia Tourism Agency to develop a visual identity and wayfinding signage program for the Landscape of Grand Pré, a UNESCO World Heritage Site. The identity now unifies Grand Pré promotional materials, and adorns signs throughout the 1,300 ha site.
Through a phased implementation strategy, this initiative creates an intuitive visual experience within the Landscape of Grand Pré area, capturing the attention of residents and visitors, and highlighting local points of interest.
2014 (brand and wayfinding)
Place brand, wayfinding, interpretive planning and design
Landscape of Grand Pré, Canada
Landscape of Grand Pré, Grand Pré, Nova Scotia
Over 1,300 ha
Photos (from top): [banner] Tourism Nova Scotia © Jamie Robertson; [installation] John deWolf © Form-Media.