Interpretive planning is about discovering what is important about a topic, deciding what stories to tell, and how best to tell them. The goal is to inform, connect, challenge, provoke, even to entertain. Our projects vary in scale, from planning individual exhibits to entire museums and interpretative centres. Interpretation is much more than delivering facts to the visitor in a museum or gallery—interpretative experiences can be landscapes, trails, cities, or events. Interpretive planning focuses on the visitor experience. Any place where we can ask: What do we want people to feel? To learn? To know? is an opportunity for an interpretive experience.