Located on the northern coast of Labrador, the Illusuak Cultural Centre, is planned by the Nunatsiavut government as a place where the culture, language, traditions, stories and experiences of Labrador Inuit will be shared and celebrated.

Located on the northern coast of Labrador, the Illusuak Cultural Centre, is planned by the Nunatsiavut government as a place where the culture, language, traditions, stories and experiences of Labrador Inuit will be shared and celebrated.

Inuit heritage as hero

Form:Media was commissioned to draft an identity for a proposed cultural centre being planned by the Nunatsiavut government for the Inuit community on the northern coast of Labrador. The identity had to strongly reflect the thousand-year old hunter-gatherer culture of the region. 

After extensive client consultation, Form:Media hit upon a creative approach. The resulting logo positions Inuit heritage as the hero of the identity, depicting a native hunter in traditional attire handling a spear. The spear integrates seamlessly with the typography, slicing through the type to create the first letter in the cultural centre’s name. 

The resulting logo positions Inuit heritage as the hero of the identity, depicting a native hunter in traditional attire handling a spear. The spear integrates seamlessly with the typography, slicing through the type to create the first letter in the cultural centre’s name. 


STATUS

2014

TYPE

Brand

    CLIENT

    Nunatsiavut Government—Department of Culture, Recreation and Tourism

     

    LOCATION

    Nain, Nunatsiavut

     

     

    Awards

    2015
    Atlantic Canada Innovation, Creativity and Enterprise Awards (ICE Awards) - Logos, Merit Award

    Canadian Regional Design Awards (Redgees) - Logos, Finalist


    credit

    Photos: (banner) Nain, Nunatsiavut © Nestor Lewyckyj


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