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A muscular and solid identity 

Form:Media was tapped to craft the identity and campaign material for Halifax’s newest—and largest—sports bar, encompassing 90 LED TVs and full scale restaurant across 12,000 square feet.

Form:Media’s first challenge was an identity. Building on sports iconography, Form:Media crafted a highly muscular and solid identity that could double as the logo for a sports team. This very thematic design was then carried through almost every aspect of the built environment, from the in-house signage to the stationary and menu as well as the bar’s website.

Using sports iconography, Form:Media created a strong and versatile identity that is indelibly linked to the newest addition to Halifax’s sports bar scene.


STATUS

2014–15 (strategy)

TYPE

branding, graphic design, website

    CLIENT

    HFX sports bar

     

     

    LOCATION

    Halifax, Nova Scotia