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A muscular and solid identity 

Form:Media was tapped to craft the identity and campaign material for Halifax’s newest—and largest—sports bar, encompassing 90 LED TVs and full scale restaurant across 12,000 square feet.

Form:Media’s first challenge was an identity. Building on sports iconography, Form:Media crafted a highly muscular and solid identity that could double as the logo for a sports team. This very thematic design was then carried through almost every aspect of the built environment, from the in-house signage to the stationary and menu as well as the bar’s website.

Using sports iconography, Form:Media created a strong and versatile identity that is indelibly linked to the newest addition to Halifax’s sports bar scene.


2014–15 (strategy)


branding, graphic design, website


    HFX sports bar




    Halifax, Nova Scotia