Brand development does for the emotional side of the business what a business plan does for the financial side—it defines how the brand looks, speaks, and acts. We collaborate with clients to help them understand who they are, to define their market, and to strategize how best to reach their audience. Our team of strategists, designers, and writers create products that represent clearly who organizations are and how they would like to be perceived.
From finishes to furniture, these are some of the many attributes our designers consider when representing a company or organization in three dimensions. We design spaces to generate emotion, from awe and excitement to comfort and familiarity. Whether a museum or retail environment, we understand how people interact with the built environment, and how the user experience is critical in building brand relationships.
Navigating unfamiliar environments is tough for anyone. If brand is about feelings, then mitigating negative experiences in anxiety-prone scenarios is what we do. In fact, creating familiarity, and instilling sentiments of reassurance is our specialty. Branded wayfinding ties the brand to the physical environment and creates an emotional attachment for people.
Check out our award-winning wayfinding program developed for the Town of Lunenburg.