During the two World Wars, soldiers wore wool badges to identify their division. The 5th Canadian Division of Atlantic Canada recently reinstated the patch, in part to recognize those who served—an apt metaphor for the Army Museum’s new visual identity. From the two-inch-by-three-inch proportion to the maroon colour, the symbol is recognizable for many who have or continue to serve. The ‘ribbon’ element of the Capital ‘M’ becomes an important graphic motif.
brand, graphic design
Army Museum Halifax Citadel
Halifax, Nova Scotia, Canada
70,000+ military artifacts
Photos (from top): [banner] © Parks Canada; [postcard] Army Museum Halifax Citadel; [parade square] WO Jerry Kean, LH2014-009-003, © 2014 DND-MDN Canada.