Located in the Cavalier Building of Halifax Citadel National Historic Site, the Army Museum has fascinated and inspired thousands visitors with an extensive collection of Haligonian, Nova Scotian, and Canadian militaria.

Located in the Cavalier Building of Halifax Citadel National Historic Site, the Army Museum has fascinated and inspired thousands visitors with an extensive collection of Haligonian, Nova Scotian, and Canadian militaria.

Honouring soldiers

During the two World Wars, soldiers wore wool badges to identify their division. The 5th Canadian Division of Atlantic Canada recently reinstated the patch, in part to recognize those who served—an apt metaphor for the Army Museum’s new visual identity. From the two-inch-by-three-inch proportion to the maroon colour, the symbol is recognizable for many who have or continue to serve. The ‘ribbon’ element of the Capital ‘M’ becomes an important graphic motif.


STATUS

2015 (brand)

TYPE

brand, graphic design

    CLIENT

    Army Museum Halifax Citadel

    www.armymuseumhalifax.ca

    LOCATION

    Halifax, Nova Scotia, Canada

    Collection

    70,000+ military artifacts

    Be proud, be very proud
    — Brig.Gen Nicolas Eldaoud on announcing the patch's return for the 5th Canadian Division


     

    Credit

    Photos (from top): [banner] © Parks Canada; [postcard] Army Museum Halifax Citadel; [parade square] WO Jerry Kean, LH2014-009-003, © 2014 DND-MDN Canada.