The visual identity and implementation for the Army Museum Halifax Citadel references the 5th Canadian Division’s two-inch-by-three regimental wool shoulder-patch.
The 5th Canadian Division reinstates a coloured patch on uniforms
May 2014 saw the reinstatement of a coloured uniform patch, bringing the army back to its roots and a sign of respect for soldiers who fought in both world wars.
Two logos were developed, one for each official language. We also vectorized and reworked existing artwork to create a revised AMHC crest.
The logo was applied to various products, from postcards and rack-cards, to a self-directed walking tour program for the many World War l points of interest located in and around Halifax. Imagery focuses on the human side of war, and draw upon the Museum's rich collection of photography.
We worked with the Army Museum Halifax Citadel to develop, design, and deploy a new AMHC website.